Client Overview:

My Pop Five is a podcast exploring the impact of pop culture on people's lives.

Deliverables:

Visual Identity

Brand Guidelines

Animated Video Bumpers

Images for Social Media

Content Templates

My Pop Five is a podcast that invites guests to discuss their top five favorite pop culture moments. However, five moments always lead to many more. The asterisk calls attention to this idea.

After listening to rough edits of the first three episodes, I realized that My Pop Five is really about the adjacent stories and values of the guests that are unearthed with each discussion.

I decided to consolidate the brand messaging around this idea, connecting the semiotics of pop (soda) and culture, using fizz as a visual indicator for conversation and the constant movement of events, trends, and ideas.